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SEONGSU PRECINCT
URBAN RETAIL DESIGN
Location
Seongsu, South Korea
Size:
13,000 sqm
Scope of Work
Pre-Concept Design Development
Retail Design Management

Materials:
Description:
Located in Seongsu known as the Brooklyn of Seoul, this industrial site originally home to a textile company was transformed through careful repurposing and conceptualising an example of industrial adaptive re-use. The minimal-intervention strategy contributed to the creation of and authenticity that no master plan process could deliver. The success behind the precincts design lies precisely in what was not designed: brick facades, exposed concrete surfaces, retained machinery, cobblestone lanes and dramatic presence of the previous life. Retail, F&B, Art, Entertainment tenants and brands would be able to activate the space organically. The concept establishes the vision: cafe culture embedded within lush internal courtyards that balances enclosure with openness establishing human-scaled intimacy.




